SIR, or Studio Instrument Rentals, is one of the largest and most popular services in the music industry. It’s a network nationwide with facilities in 13 cities, and offers studios, rehearsal space, and gear backlines for any size production or event.

So it’s a production company, and that’s all well and good, but SIR is so hugely immersed in the rock world, it’s actually influenced rock ‘n’ roll itself to a certain degree. Bruce Berry,… Read More