SIR, or Studio Instrument Rentals, is one of the largest and most popular services in the music industry. It’s a network nationwide with facilities in 13 cities, and offers studios, rehearsal space, and gear backlines for any size production or event.
So it’s a production company, and that’s all well and good, but SIR is so hugely immersed in the rock world, it’s actually influenced rock ‘n’ roll itself to a certain degree. Bruce Berry, famous roadie for Crosby, Stills, Nash and Young, whose accidental overdose served as the inspiration of Neil Young‘s famous recording Tonight’s the Night, got his production start with SIR.
Not only that, but SIR Hollywood’s rehearsal space clientele could probably join bank accounts to permanently end world hunger: The list includes Snoop Dogg, Miley Cyrus, KISS, Motley Crue, Green Day, No Doubt, Jane’s Addiction, Mariah Carey, Katy Perry and Maroon 5.
SIR also works as a production coordinator and backline service for events of any size. They commonly handle large-scale concerts, award shows, theatre productions, in-store shows, corporate events and fashion shows, supplying all backline audio gear and lighting as needed.
SIR Hollywood also commonly works in all major Los Angeles venues, such as the Staples Center, Troubadour, House of Blues, the Roxy, the Nokia Theatre, LA Live and the Gibson Amphitheater. They also provide television industry studio equipment for shows such as the Jimmy Kimmel Show, the Ellen DeGeneres Show and the Tonight Show.
The network of instrument rentals is one of the largest available, carrying gear of all kinds from modern guitars and instruments to highly collectible vintage guitars and orchestral instruments that would run 5-6 figures in stores.