Iron Maiden have launched their very own premium British beer
By Alex Baker
Legendary British heavy metal group, Iron Maiden have unveiled their own handcrafted English ale. Known as “Trooper,” the London metal outfit’s beer was created by the group’s lead singer Bruce Dickinson, who worked with his bandmates and the brewers at Robinson’s Brewery at Stockport in the UK.
“I’m a lifelong fan of traditional English ale,” explained the frontman. “I thought I’d died and gone to heaven when we were asked to create our own beer.
The handcrafted ale is named after the band’s 1983 track, “The Trooper,” about a British soldier. The beer of course sports a label featuring the band’s long-term mascot “Eddie” clutching a tattered Union Jack.
“Not only do Iron Maiden genuinely enjoy a good pint of cask ale, but so do many of their fans,” said Oliver Robinson, managing director of Robinson’s, a venerable English brewery that’s been around for 175 years. “They have an important part to play in our customer base. This partnership works for both of us.”
Trooper Premium British Beer will be available starting in May. To pre-order yourself a few bottles, visit ironmaidenbeer.com.