Veteran San Francisco rock group The Grateful Dead have teamed up with the Dogfish Head Brewery to introduce a new micro-brew. The beer will be a pale ale and will be known as “American Beauty,” after the landmark 1970 Dead album of the same name.
David Lemieux, the Dead’s legacy manager, released a statement, explaining “Grateful Dead Productions is extremely pleased to be partnering with Dogfish Head Craft Brewery on the American Beauty pale ale. We’ve looked for a long while for the perfect brewery to team up with for a Grateful Dead-inspired brew, and we feel we’ve finally found the right fit. Aside from Dogfish’s history with music-themed brews, we love their beer, and think it’s the best around.”
In an interesting twist, the brewery and the rock band are holding off on choosing the final special ingredient for the beer. Instead, they’re asking fans to submit suggestions for the last ingredient, along with a Grateful Dead related story that inspired it.
Now taking into account the kinds of substances that have regularly been common at Grateful Dead shows over the years, this might be a slightly risky tactic. Nonetheless, we wish the brewery and the band the best of luck with American Beauty pale ale, which is set to hit bars and stores in October of 2013.